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Alina Sazonchik
SE
Alina Sazonchik
I am open to both full-time assignments and project-based inquiries.
Contact me
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What did I do:
2024
Dates:
Social media campaign strategy
Content planning & execution
Meta Ads management
Reels & creative video production
Photo Advent Calendar
A creative, strategic, and engaging social media campaign that leveraged interactive content to drive engagement, increase follower growth, and boost profile activity by 575% in just one month.
Concept & Idea:
In Sweden, Advent Calendars are a cherished tradition where people open small surprises each day leading up to Christmas. Leveraging this concept, I designed a Photo Advent Calendar—a digital campaign offering interactive giveaways, promotions, and exclusive offers.

This campaign had a dual purpose:
  • Boost audience engagement
  • Increase brand awareness as a photographer
  • Drive sales through exclusive promotions
I released six different "calendar windows" each featuring a unique incentive—from a free photoshoot giveaway to discounts and creative offers.
Whatch with the sound
Strategic Content Planning
  • Paced Content Rollout
    Released in phases to keep anticipation high
  • Personalized Storytelling
    Face-to-camera videos to create a human connection and boost my personal brand
  • Trendy Execution
    High-quality professional videos, modern subtitles, engaging sound effects, and motion graphics to enhance audience retention.
  • Ad Promotion
    The first giveaway was boosted via Meta Ads, optimizing engagement with a 0.89kr cost per click and over 9,000 views.
Creative Content Execution
Each window introduced a new format to keep the audience engaged
  • Reels & Stories – I recorded engaging, face-to-camera reels to introduce each giveaway dynamically.

  • Carousels & Graphics – Some promotions were designed as visually engaging carousel posts
.
  • Creative Play with Formats – One reel (Window 5) was scripted like a casual street conversation where a “stranger” booked a photoshoot instantly.
Engagement-Driven Strategy
Interactive participation rules (tag friends, comment minimum 3 words, share in stories)
FOMO-driven urgency (first-come-first-serve offers)
Incentives that encouraged direct action (DMs, shares, comments)
Campaign Insights
  • 46,816
    Total views,
    56.5% from non-followers
  • +553%
    Profile activity
  • +575%
    Profile visits
  • 1,007
    Total interactions
  • +100
    New followers
  • 0.89kr CPC
    Meta Ads insight
  • Direct increase in photoshoot bookings
  • Strengthened personal brand awareness as a photographer
  • Built an engaged community leading to future brand collaborations
Instagram account
What I would do differently next time
Introduce a collaborative giveaway with brands for a wider reach
Implement a lead capture strategy (e.g., collect emails for future offers)
Test new engagement mechanics such as user-generated content challenges
CONTACT ME
Fill out the form or contact me via email
alina.sazonchik@gmail.com