What did I do:
2024
Dates:
- Social media audit
- Content strategy
BELMONDO
content strategy
content strategy
In today’s digital world, a brand’s presence is more than content—it’s an experience. With expertise in social media strategy, content production, and digital marketing, I craft engaging narratives that drive brand growth.
This project highlights my strategic approach through a social media audit and content strategy for Belmondo, an Italian restaurant looking to enhance its digital presence.
This project highlights my strategic approach through a social media audit and content strategy for Belmondo, an Italian restaurant looking to enhance its digital presence.
Transforming the Brand: My Strategic Solutions
My content strategy focused on three key pillars: storytelling, engagement, and visual impact. This approach ensures that content is not only aesthetically pleasing but also fosters audience connection and brand loyalty.
Belmondo’s strength lies in its retro Italian ambience, open-kitchen concept, and exceptional service. My strategy emphasized:
- Capturing the restaurant’s experience visually—showcasing lighting, interior design, and plated dishes to evoke a nostalgic yet modern feel.
- High-quality photography and videography—focusing on the details that make Belmondo unique, from handcrafted cocktails to the warmth of its staff.
- Mood-driven aesthetics reinforce the restaurant's identity by using strategic color grading, lighting, and composition.
Restaurants thrive not just on food, but on people and experiences. To humanize the brand and foster deeper audience connection, I proposed:
- Behind-the-scenes content: Showcasing chefs in action, bartenders crafting signature cocktails, and the passion behind each dish.
- Authentic guest experiences: Featuring customers enjoying their meals, celebrating moments, and interacting with staff.
- Employee highlights: Introducing key team members through short-form videos—personal stories build trust and enhance brand relatability.
To increase engagement and brand awareness, I integrated data-driven content trends into Belmondo’s strategy:
- Influencer collaborations: Partnering with local content creators to drive organic reach and credibility.
- User-generated content (UGC): Encouraging diners to share their experiences and resharing their posts as social proof.
- Reels & TikTok optimization: Crafting dynamic, trend-based short-form content to tap into viral potential.
- Interactive content: Instagram polls, Q&A, and behind-the-scenes livestreams to foster two-way communication.
Execution & Implementation
Great ideas mean little without structured execution. My proposal included a comprehensive content workflow that streamlined the production process and ensured consistency
- Content Calendar & Thematic Planning – Structured posting schedule to maintain brand consistency and engagement.
- Monthly Photoshoot & Video Production Days – Organized filming sessions to capture high-quality, strategic content.
- Engagement & KPI Tracking – A framework to measure performance, refine strategies, and optimize content based on data insights.
This approach ensures that every piece of content serves a purpose, aligns with marketing objectives, and contributes to measurable brand growth.
Why My Approach Works
My experience in social media, brand storytelling, and digital engagement across various industries allowed me to craft a strategy that seamlessly fits Belmondo’s needs.
My methodology is built on:
This project exemplifies my ability to blend creativity, digital trends, and strategic marketing into a content ecosystem that delivers engagement and brand growth.
- Data-driven insights – Understanding audience behaviours and tailoring content accordingly.
- Creative adaptability – Applying universal content strategies across industries while maintaining brand uniqueness.
- Strategic execution – Turning ideas in to structured, results-oriented marketing plans.
This project exemplifies my ability to blend creativity, digital trends, and strategic marketing into a content ecosystem that delivers engagement and brand growth.
CONTACT ME
Fill out the form or contact me via email
alina.sazonchik@gmail.com
alina.sazonchik@gmail.com
CONTACT ME
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