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Alina Sazonchik
SE
Alina Sazonchik
I am open to both full-time assignments and project-based inquiries.
Contact me
SE
What did I do:
2025
Dates:
  • Website redesign & development
  • UX structure & content strategy
  • Custom delivery logic (JavaScript)
  • Smart contact forms with conditions
  • Cake pricing calculator
  • Product & category organization
  • Graphic layout within Tilda CMS
Cake by K
Cake by K is a Norrköping-based baker specializing in Custom Cakes for weddings and events, alongside Signature Goods like cookies, macarons, and pre-designed cakes sold online. The website rebuild focused on boosting direct sales, simplifying custom orders, and improving overall user experience.
Challenges
The old site lacked structure, had overly long forms, inconsistent design, and couldn’t support complex delivery rules. Most critically, the online store didn’t allow different fulfilment options based on the type of goods in the cart.
As a result, customers were confused about how and what to order — leading to constant DMs, emails, and calls. Many didn’t understand that certain products couldn’t be shipped or had limited pickup windows. Instead of running a smooth, automated ordering process, the client had to manually guide customers through each step. This drained her time and energy, leaving little space to focus on growing her business.
Clear Product Categorization
I restructured the content and navigation to separate Custom Cakes, Wedding cakes (made-to-order via contact form), and Online Store with Signature Goods (pre-designed products available in the store). This helped users quickly understand what they could buy or customize, reducing confusion and abandoned orders.
Step-by-step contact forms
For Custom Cakes, forms now adapt based on the user's answers. This makes the process feel personalized and easy while collecting all necessary details efficiently
Smart Fulfillment Logic
I implemented custom JavaScript-based logic that dynamically controls available delivery or pickup options based on the cart’s contents. Rules account for delivery methods, pickup days, and order deadlines, and block unavailable time slots — reducing manual coordination and user errors.
Cake Pricing Calculator
On the Custom Cakes page, I developed an interactive pricing calculator that lets users estimate their cake’s cost based on size, style, and decorations — improving transparency and qualifying leads before contact.
UI/UX Design
I designed the full visual and structural interface of the website, including layout blocks, typography, icon sets, and custom graphics — such as visual charts for cake flavour/taste options. The new design aligns with the brand's tone and guides users effortlessly through the site.
Reduced Admin Load
By automating fulfilment rules, clarifying offerings, and guiding users with smart forms, the new site dramatically reduces the client's time spent on order management and customer support — freeing her to focus on baking and growing her business.
Multilingual Functionality
The website is now available in both Swedish and English, making it more inclusive and attractive to a broader audience.
Flexible Product Catalog
A dynamic product catalogue that can easily be adjusted to add new products, update prices, or modify descriptions.
Email marketing integration
A complete solution for tracking orders, analyzing sales and customer behaviour, and improving customer relationships through data-driven insights and optimization.
CHECK THE WEBSITE!
Cake by k
CONTACT ME
Fill out the form or contact me via email
alina.sazonchik@gmail.com